WooCommerce performance audit: know what's holding back your sales.

The free audit analyzes your store from the outside, with no admin access: real-world Core Web Vitals, loading behavior of your key pages, issues visible from the browser. It results in a concise diagnosis listing your top priorities. The full audit goes where an external analysis can't: SQL queries and autoloaded options, server configuration and real TTFB, payment gateway scripts, cache behavior page by page. It produces a comprehensive PDF report ranked by impact, with an estimated gain per action, and ends with a video debrief. If the free audit answers "do I have a problem?", the full audit answers "which ones, in what order, for what gain and what effort".

For the full audit, yes: part of the measurements (SQL queries, autoloaded options, plugins, configuration) can only be seen from the inside. A dedicated administrator account is enough; you create it for the audit and delete it afterwards. I make no changes during the audit: reading and measuring only. Access to your hosting (or its metrics) sharpens the server diagnosis but isn't blocking. For the free audit, no access at all: the URL is enough.

That's good news, and the report will tell you so honestly: there's no optimization to sell at all costs. You walk away with measured confirmation that your store is healthy, the few remaining improvement points, and a baseline to monitor over time. In practice, on a store that has never been audited, the list of profitable improvements is rarely empty.

No. The audit is strictly read-only: measurements, exports, analysis. No setting is changed, no feature is touched. The only temporary addition is a measurement tool (such as Query Monitor), enabled for the readings then removed, with negligible impact. Any load testing is done during off-peak hours and with your approval.

Yes, that's a requirement of the deliverable: each recommendation states the problem, the measurement that proves it, the fix to apply and its risk level. Your developer or agency can execute it as is. And if you'd rather hand me all or part of the work, the €990 audit fee is deducted from the optimization quote.

An optimization plugin applies generic settings without knowing what slows down your store specifically. It compresses, defers, caches, and sometimes breaks things. The audit does the opposite: it identifies your exact causes and their order of priority. That's what saves you from paying for useless optimizations, or worse, hiding a structural problem (database, hosting) behind a cache. The plugin is a tool; the audit decides whether you need one, and which.